PROJECT DESCRIPTION
We created an event for employee training with the main theme centered around one of the brand’s sponsorships, Formula 1. The main objective was for employees to learn about and immerse themselves in the fascinating world of motorsport.
We designed the event, the graphic identity, and communication materials, as well as individual and team (racing team) participation dynamics. We developed different presentations for lectures and evaluations to ensure that knowledge was effectively acquired through an online assessment platform.
TIMELINE
February 2023
BRAND
Heineken México | Internal Event, Creativity, Design, Graphic Identity, Stand Design, Interactive Platform
